Genesis builds some of the best bang-for-your-buck luxury SUVs on the market, but the brand is now pushing those vehicles in a very different direction. Far from paved roads, Genesis has revealed three off-road-focused models designed to handle extreme terrain: the GV60 Outdoors Concept, GV70 Outdoors Concept, and GV80 Desert Edition. Shown clawing their way up vast sand dunes, the trio shows that, despite already having a diverse model lineup, Genesis is eager to explore new ground.
GV60 and GV70 Outdoors: Compact Luxury, Rugged Intent
Genesis
Let’s address the elephant in the room first: the GV60 Outdoors Concept. No, your eyes aren’t deceiving you; those are continuous tracks you’d usually find on military tanks or snowmobiles, designed to conquer any terrain imaginable. The GV60 Outdoors is based on the electric GV60, and comes with some added off-road goodies like a roof rack and extra lighting. Genesis says it’s “designed for operation in rugged terrains and challenging weather conditions” – basically what the upcoming baby G-Wagon aspires to be.
The GV70 Outdoors Concept, on the other hand, is much closer to its road-going version. First shown as the GV70 Snow Concept in St. Moritz, it features a revised suspension for added ground clearance, roof-mounted accessories, chunkier tires, and dedicated off-road lighting. Crucially, it retains the current GV70’s design language, suggesting this is the model most likely to resonate with buyers if Genesis ever greenlights this off-road variant – perfect to take on BMW’s upcoming line of off-road SUV variants.
GV80 Desert Edition: Luxury SUV With Dakar DNA
Genesis
At the top of the food chain sits the GV80 Desert Edition. Developed with Middle Eastern specialist W Motors – the brand responsible for the Lykan Hypersport – this rugged GV80 celebrates the 80th birthday of one of the most versatile racing drivers of all time, and Genesis brand partner, Jacky Ickx. Genesis says the goal of the GV80 Desert Edition was to “deliver style, resilience and elevated performance”, without sacrificing any of the road-going GV80’s comfort and refinement.
Part Of a Broader Off-Road Vision
Genesis
These three vehicles were showcased alongside the extreme 1,100-hp X Skorpio Concept, underscoring Genesis’ wider concept-car strategy. From the elegant G90 Wingback wagon concept to the Magma GT mid-engine supercar pipedream, and even the forgotten-about electric pickup truck idea, Genesis continues to use bold concepts to test emotional, lifestyle-driven ideas – even if not all of them are destined for production.
