Bugatti Brouillard: new ultra-bespoke arm reveals W16 swansong

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The Brouillard’s owner has emphasised the bespoke nature of their creation with an outlandish green-over-green colour scheme, with the exposed carbonfibre lower body sections tinted to match the satin paintwork. 

The interior upholstery is coloured accordingly, including the equestrian-inspired tartan. 

The substantial redesign showcases just how far Solitaire customers can go in making their car unique. But Heyl said it is important that whatever a customer demands, the final product must still be recognisable as a Bugatti. ”It must retain our trademark signatures that have become the DNA of the brand: the horseshoe grille, the Bugatti line on the side, the vertical centre line,” he said. 

However, he added: “If you do a bespoke one-of-one, you can deviate outside of the norm. It gives the designers some freedom where otherwise we would need to stick to a certain rule book. Yet we are still making it a Bugatti through reinterpreting our DNA elements.” 

Heyl said the Brouillard took around 18 months to complete. The Solitaire division has capacity to create a new bespoke model every six months, which suggests cars two and three are under way already. Future projects may not be publicly revealed, to protect the privacy of the high-net-worth customers, but the Brouillard will make its debut at the Pebble Beach Concours d’Elegance next week to showcase the Solitaire offering. 

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